B2B E-commerce Platforms to Help Your Business Grow



B2B e-commerce, or business-to-business electronic commerce, is the term used for the selling of goods or services via online business transactions. Digital processing makes the buying experience of wholesalers, manufacturers, distributors and other types of B2B sellers more efficient and effective.

An e-commerce platform incorporates various aspects of e-commerce such as custom order fulfilment, product information management  (PIM), newer payment options, reordering facility for customers, custom pricing option and setting up of minimum order thresholds.

B2B e-commerce platforms help connect with customers through SMS and emails, thus providing a customer engagement solution. Communicating information on offers, promotions or upcoming events becomes easy through the email and text messaging products of the platform. The use of in-built templates sends out these messages in a jiffy. It is possible to target a specific group of customers for specific products based on their earlier shopping history. The platform gives insights into the efficacy of the email or SMS campaign. Adding a loyalty component to repeat customers is also easy.

The use of artificial intelligence in these platforms keeps tabs on customer preferences, thereby providing them a personalized shopping experience. 

The customer loyalty and retention program software is an attractive business model that creates a win—win situation for both the business and the customer. The more business the customer does with you the more rewards he earns!

Kringle is a successful e-commerce platform with features of SMS and email customer engagement solution and customer loyalty and retention.  This platform has features for increasing sales, creating connections and maximizing the reach of social media. You can effectively convert followers on your social media handle into customers.  

Online ordering, surveys, order tracking, e-vouchers & gift cards and digital wallet are some of the features of Kringle that have made it a successful e-commerce platform. 


Source: https://prashantkumarblogs.wordpress.com/2022/06/27/b2b-e-commerce-platforms-to-help-your-business-grow/

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